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Case study · automation

A studio built as a team of AI agents

A single freelancer builds a project more slowly, and with more room for error, than a team where every step has its own role and review is kept separate from the work — the result comes faster, and without the blind spots of checking your own work.

The task

The usual freelance setup: one person does everything — comes up with it, writes it, builds it, and checks their own work. At any real volume the eye stops noticing, details fall through the cracks between stages, and the deadline runs into how much one person can carry.

The solution

  1. A coordinator breaks the task into stages. Nothing is kept "in someone's head": the task, the decisions and the agreements are written down, so nothing is lost as work passes from one role to the next.
  2. Each stage has its own role. The project manager prepares the brief, the copywriter writes the text, the designer handles the layouts, the web developer builds the site. A specialist at one thing does it better than a generalist juggling all of it at once.
  3. Review is kept separate from the work. Once it's done, an editor and QA & security look it over — a fresh, disinterested pair of eyes, not "made it myself, approved it myself". Defects get caught before the client ever sees them.
  4. Progress is visible, not hidden in a "black box". At every step it's clear what's done, what's in progress and what comes next. Changes are made precisely where they're needed, with no rebuilding of the whole project.

The result

A sense of the speed: the AllergyDiary app — the studio's own project, built through the very same process as client work. From an approved plan to a public link on a live server in a single day: the project manager put the plan together, the web developer built the app, QA & security ran two rounds and fixed four real defects, and the copywriter prepared the text. The next day, five improvements were added and it was republished — again in a single pass.

The roles that actually take part in projects: coordinator, project manager, copywriter, designer, web developer, editor, QA & security, translator, lawyer, pricing analyst.

How the work is shared out

Coordinator

Takes in the task and breaks it into stages

Project manager
Copywriter
Designer
Web developer
as needed

Roles work in parallel

Editor
QA & security

Review is separate from the work

The result is visible at every step — no "black box"

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