We translated our own site into English

The solution

1. Living translation, not a word-for-word render. We worked through the text in parallel, page by page — every line adapted for English rather than carried across word for word.
2. Localising the meaning, not just the words. Prices in roubles would only throw a reader abroad — so we swapped them for "get a quote". The block on Russian law was rewritten to read broadly, so it holds for any jurisdiction rather than Russia alone. That's half the job right there: deciding what to change, not just translating it.
3. An RU/EN switch on every page. One tap takes the reader to their own version of the page they're on — in the header and in the mobile menu alike.
4. Search set up in both languages. hreflang across every page pair and an updated sitemap — so Google shows the Russian version to Russian speakers and the English one to English speakers, with no mix-ups and no duplicates.
5. Checked twice over. The full editing and quality-control cycle ran through twice — proofreading the English for a natural read, verifying links and the switch on every page.

The result

In a single day the site became bilingual: 12 pages of content now live in two languages — 24 pages in all, each with its own switch and its own search setup. The studio became its own example of the service: our site now speaks to every visitor in their language. And it's the same process the studio brings to clients' sites.

What we did: adapted translation, building the second language version, an RU/EN switch, hreflang and a sitemap for two languages, two rounds of editing and quality control.