A video for Gevorg: roadside repair, filmed on a phone

The solution

The opportunity came on its own: Wednesday, 8pm, a call from the highway — a Mercedes Atego's driveshaft support bearing had started knocking. We arrived on site with the mechanic and filmed his work in real time on a phone, no staging - while Gevorg took the unit apart on the shoulder of the road.

From there, it went into a full edit:

• step-by-step captions — started knocking on the road → removed the unit → no pit or lift needed → took the universal joint apart → fitted a new bearing → put it back together → tested it, — so the story reads clearly even with the sound off;
• music with ducking under the voice — it drops the moment Gevorg speaks and comes back up to normal volume when he's quiet;
• at the end — Gevorg himself, already back in the cab: "Done, back on the road";
• the opening and closing frames were designed to match Gevorg's website - the studio already knew his style and concept, so there was no need to explain it to someone new from scratch.

The format is simple and honest, no polish. Gevorg's audience isn't casually scrolling through ads. They're looking for a mechanic right now, often from the road, under stress. A viewer like that doesn't need a staged shoot. They need to believe it within five seconds.

For a different task and a different audience, the studio also shoots in a staged format. The studio's video partner, videographer Olga Dobromyslova, helps with that. One example is - "A video for 24 Flavors: raw chocolate shot like a commercial" (more about Olga herself on the "Partners" page).

Choosing the format is always a deliberate decision - the studio agrees with the client on what fits the task and the audience before filming even starts.

The result

The result is a vertical video (1080×1920, 46 seconds) ready for social media — with live highway sound, step-by-step captions and the mechanic's voice at the end. No staging, no studio polish, no big budget - an ad can be this simple and still work.